Daniel Pradeep is a Paid Media Advisor at Sussex, bringing five years of experience in performance marketing and a track record of building data-driven, full-funnel campaigns. He specializes in paid media strategy across Google, Meta, and LinkedIn, performance measurement and analytics, and campaign execution for e-commerce and advocacy clients.

Before joining Sussex, Daniel managed paid media and measurement across Google, Meta, and YouTube for e-commerce and public sector clients in Toronto, building full-funnel strategies that spanned awareness through conversion. For Henry’s, he led paid media strategy across Google and Meta, driving strong year-over-year revenue growth while improving overall spend efficiency. He also helped shape a culturally informed awareness campaign for UHN that reached specific communities, and contributed to media planning and strategy for a national public awareness initiative for CBS.

Daniel holds a Master of Business Administration, specializing in Marketing and Operations, and a Post Graduate Certificate in Digital and Content Marketing Management from York University.

Outside of the office, Daniel enjoys playing FIFA at home, spending time with his niece, and playing snooker.