Parker Lund is the Vice President, Communications & Campaigns at Sussex Strategy Group where he advises clients on narrative framing, strategic communications, digital strategy, political advocacy, and reputation management. He has nearly a decade of experience in Canadian politics, serving in various senior roles and managing exceptionally complex situations in the most highly scrutinized environments.

He has led the development and execution of integrated national campaigns across paid, owned, and earned channels, supporting leaders and teams through high-pressure crises and announcements. Parker is known for his calm, solutions-focused approach, his ability to translate politics and policy into actionable strategy, and his commitment to helping clients communicate with clarity, authenticity, and impact.

Before joining Sussex, Parker played a key role in Mark Carney’s 2025 federal election victory, serving as the Liberal Party of Canada’s Deputy Campaign Manager overseeing national communications and messaging. From 2022 to 2025, he was the Liberal Party’s Communications Director, responsible for executing the party’s 2023 national convention and its 2025 leadership race. He previously served in Prime Minister Trudeau’s Office, supporting communications through the COVID-19 pandemic, Canada-US relations, and various government announcements and milestones.

Throughout his career, Parker has worked closely with candidates, campaign teams, and Canada’s senior-most decision makers. He brings that experience to clients navigating public scrutiny, regulatory change, and rapidly evolving expectations from stakeholders and the public.

Parker is based in Toronto and loves traveling in his spare time.